Much is changing in the world of the modern lawyer – billing methods, increased competition, technology changes, social media . . but success and business growth is still based on one, key thing, says marketing expert Eric Fletcher. “Success for a firm begins with a focus on the client,” he says unequivocally. Eric Fletcher knows something […]
Google and SEO experts are increasingly focused on “social signals” – the amount of time and effort that your firm puts into the various social media that increasingly play an important part in Google’s ranking for websites. The use of social media sites like Facebook, Twitter, LinkedIn and other social signals, including the time firms […]
Online marketing for lawyers is becoming an increasingly hot-button issue, but for a couple of personal injury lawyers it has boiled over into a major fight in the online ad market. The Wisconsin lawyers had used online ads with Google, Bing and Yahoo! to bid on their former partners names in order to generate sponsored […]
Skadden Arps has shown itself to be the biggest law firm brand in the annual Acritas US law firm brand index, compiled from a survey of over 700 general counsel. The Skadden win was for the second straight year and was followed by Jones Day, Baker & McKenzie and Latham & Watkins It appears that […]