Using LinkedIn to grow your law practice is one of the most sure-fire things any small (or larger) firm can do to create new work. Following some simple steps for the massive social network can pay huge dividends for a few minutes a day. All of which is why we paid close attention to a […]
Video use is one of the most powerful ‘drivers’ for law firm marketing, yet many attorneys remain unsure about how to use the medium. Perkins Coie content manager Matteo Bava* is a highly experienced video producer who provides some key tips on making most of your law firm video. Online video is the preferred medium […]
Dan Stokes – Attorney bio pages are the most frequently visited pages on most law firm websites, so how you showcase and organize those profiles is critical. A key component of that profile is the attorney’s photo. Attorney photography is often viewed as a discrete assignment, one that’s time-consuming and often difficult to manage. It’s […]
Generating content and “content marketing” have become a mantra for many, but for small businesses, attorneys and others there are some traps out there when attempting to develop authority for your brand. The reality is that while website content can be a great marketing tool, it can also be a trap for the unwary who […]
Norris McLaughlin & Marcus – In a prior blog post, we discussed whether a private employer can terminate an employee for protesting. This week, we have another example of “off-duty employee” conduct that may result in them standing in the unemployment line. As you may have seen (especially if you watch late night talk shows), […]
Sarah Goulbourne, co-founder of successful law firm GunnerCooke, has 10 rules for being a happy lawyer. Happy lawyers are; fun, charismatic, considered and trustworthy; are you? Many lawyers I have met say they are unhappy because of their career choice. They are overworked, under-appreciated and disillusioned with their profession. Unhappy lawyers have fallen out of […]